I had no idea there were so many generic versions of I Can’t Believe It’s Not Butter. Fabio could be getting wayyy more action.

But these brands go way deeper down the rabbit hole – because it’s not just that they can’t believe it isn’t butter, they aren’t even sure whether it is!

Is it butter?

WE DON’T KNOW!

1. Could it be?

Photo Credit: reddit

2. But is it?

Photo Credit: reddit

3. Legit not sure…

4. Is it tho??

Photo Credit: reddit

5. But is it a real butter memory?

Photo Credit: reddit

6. No way!

Photo Credit: esato

7. Is it not???

Photo Credit: boingboing

8. Hang on, I’m trying to

Photo Credit: boingboing

9. But was it?

Photo Credit: reddit

10. But what is it tho?

Photo Credit: reddit

11. IT COULD…

Photo Credit: Instagram

12. Believe I can’t

I’m not sure what butter even is anymore.

I’m gonna need some time alone.