I had no idea there were so many generic versions of I Can’t Believe It’s Not Butter. Fabio could be getting wayyy more action.
But these brands go way deeper down the rabbit hole – because it’s not just that they can’t believe it isn’t butter, they aren’t even sure whether it is!
Is it butter?
WE DON’T KNOW!
1. Could it be?
![](https://humansoftumblr.com/wp-content/uploads/2019/03/Screen-Shot-2019-03-03-at-6.27.21-PM.png)
Photo Credit: reddit
2. But is it?
![](https://humansoftumblr.com/wp-content/uploads/2019/03/Screen-Shot-2019-03-03-at-6.27.06-PM.png)
Photo Credit: reddit
3. Legit not sure…
![](https://humansoftumblr.com/wp-content/uploads/2019/03/Screen-Shot-2019-03-03-at-6.27.37-PM.png)
Photo Credit: photobucket, prettyandhigh
4. Is it tho??
![](https://humansoftumblr.com/wp-content/uploads/2019/03/Screen-Shot-2019-03-03-at-6.28.16-PM.png)
Photo Credit: reddit
5. But is it a real butter memory?
![](https://humansoftumblr.com/wp-content/uploads/2019/03/Screen-Shot-2019-03-03-at-6.28.41-PM.png)
Photo Credit: reddit
6. No way!
![](https://humansoftumblr.com/wp-content/uploads/2019/03/Screen-Shot-2019-03-03-at-6.28.52-PM.png)
Photo Credit: esato
7. Is it not???
![](https://humansoftumblr.com/wp-content/uploads/2019/03/Screen-Shot-2019-03-03-at-8.01.02-PM.png)
Photo Credit: boingboing
8. Hang on, I’m trying to
![](https://humansoftumblr.com/wp-content/uploads/2019/03/Screen-Shot-2019-03-03-at-8.01.39-PM.png)
Photo Credit: boingboing
9. But was it?
![](https://humansoftumblr.com/wp-content/uploads/2019/03/Screen-Shot-2019-03-03-at-8.02.10-PM.png)
Photo Credit: reddit
10. But what is it tho?
![](https://humansoftumblr.com/wp-content/uploads/2019/03/Screen-Shot-2019-03-03-at-8.04.33-PM.png)
Photo Credit: reddit
11. IT COULD…
![](https://humansoftumblr.com/wp-content/uploads/2019/03/Screen-Shot-2019-03-03-at-8.05.24-PM.png)
Photo Credit: Instagram
12. Believe I can’t
![](https://humansoftumblr.com/wp-content/uploads/2019/03/Screen-Shot-2019-03-03-at-8.07.00-PM.png)
Photo Credit: livejournal, elysesewell
I’m not sure what butter even is anymore.
I’m gonna need some time alone.