I’m sure it would come as no surprise to you if something happened to somebody one time, and they formed a theory, put it on social media, and everyone played along immediately.

Well that’s exactly what happened with all this Vans business. It all started when @lanacutherlip posted this little gem:

Of course, everyone else needed to get it on the action:

And a new meme was born.

Naturally, parents just didn’t understand.

But neither did anyone else.

Some people even took the challenge to new heights…

While others thought they had it figured out…

And of course, everyone else tried to debunk the theory (yes! science!)

It just didn’t work every time

But this is Twitter after all, so we had to up the ante somehow…

But the Crocs theory seemed to hold up…

Oh, Twitter… sometimes I worry about you. But you do keep me entertained…