Well, it’s 2020, and a lot of people out there are still hung up on gender identities that they think are stuck in stone.

But the truth is, gender is fluid people are really allowed to do whatever the hell they want to.

Take, for example, a lingerie company called Playful Promises. It is an inclusive company and they recently featured a male model named Jake DuPree wearing lingerie on its Instagram account.

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?? Oh my GOD, @jakedupree causing heart palpitations in the Regalia Skylar set! This limited edition set runs in 32-34 A-E (US DDD/F), 36-38 B-DD and UK 8-18 / US 4-14

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Yeah, this is fierce!

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It's our fave boylesque babe @jakedupree!! Jake is rocking the Regalia Lexi set, which is available in 32-34 A-E (US DDD/F), 36-38 B-DD and UK 8-18 / US 4-14. ❤️ So, last time we re-posted a photo of Jake, a few people got their knickers in a twist, however the VAST outpouring of love and support was incredible. If you are new to our brand, we believe in lingerie as a means of expression and confidence no matter who you are. We are honoured that such a beautiful array of humans share their images with us – it's an incredibly brave thing to be your authentic self on a public forum, and we never allow negative or rude comments about any of the customers, models, influencers and friends we post. Freedom to share opinion does not mean that you should, nor does it act as an invisible barrier to critical response. There is so much negativity in the world – choose positivity, which includes the act of scrolling on by should you feel the need to make a negative comment. ❤️ I also loved reading what Jake had to say about his journey towards self-acceptance, I will copy and paste into the first comment (damn word limit!).

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Some people on social media were quick to criticize and hurl insults about a man modeling lingerie, but the folks a Playful Promises were quick to clap back and shut the haters down in a hurry.

First, there was this lady who said she would never buy the lingerie after seeing Jake DuPree model it.

Photo Credit: Instagram

To which Playful Promises had the perfect response.

Photo Credit: Instagram

Another Instagram user also tried to shoot down the images.

Photo Credit: Instagram

And they were mocked for that comment, no doubt about it.

Photo Credit: Instagram

Other people on Twitter showed their support as well after the backlash to the photo shoot.

What do you think about this?

Let us know your thoughts in the comments.

We look forward to hearing from you!