Remember a year or so ago when people were eating Tide Pods for social media likes and we had to watch whole campaigns and packaging changes that were meant to discourage people from chowing laundry detergent?
Now, though, Glenlivet wants you to eat a little pod…of whiskey.
No ice. No stirrer. No glass. We're redefining how whisky can be enjoyed. Introducing The Glenlivet Capsule Collection #noglassrequired pic.twitter.com/F4MGErsfZM
— The Glenlivet (@TheGlenlivet) October 2, 2019
These pods are not, of course, toxic (at least not until you eat too many of them), and the seaweed-based delivery system is actually super good for the environment.
I mean, Glenlivet isn’t going to save the world by putting whiskey shots into instantly degradable packaging, but hey. If you ask me, companies taking a minute to consider sustainable options is a good thing.
That said, these whiskey pods coming on the heels of the Tide Pod thing have the internet shook – and not necessarily in a good way, even if we are talking about bite-sized booze.
*logs on to twitter and sees that tide pods are trending. Visible concern. Clicks.* Apparently, some genius made alc*holic TIDE PODS after we just convinced a whole army of people it's NOT OKAY to eat tide pods.
I'm going to bed.
— Maiya ; ☾ (@maiyawoof) October 5, 2019
Some people just can’t get past the comparison.
Marketing pitch: Tide Pods but whiskey.
— I Bless the Rains Down in Omaha (@RaptorMittens) October 4, 2019
me and my boys after eating a fresh pack of glenlivet alc*holic tide pods pic.twitter.com/YJOGP2ihSJ
— ? (@mattwhitlockPM) October 5, 2019
While others wonder whether this will cause a backslide into people eating everything in a pod (again).
Exec 1: So, Millennials aren’t buying enough premium booze.
Exec 2: Maybe we don’t pay them eno—
Exec 3. Wait, what do millennials love to eat? Maybe there’s something
Exec 4 [[googles frantically]] it says… Tide Pods!
Exec 2 You’ve got to—
Exec 1: That’s it. Make it happen https://t.co/UxgQFqijfW
— Doug Saunders (@DougSaunders) October 5, 2019
Guys I don’t know how to tell you this.
Teens are gonna put these in their butts.
— Dave Portnoy is a cunt (@thesarahyork) October 5, 2019
And then there are the ones who just can’t resist a good opportunity for a joke.
Need to get your drink on at work?
Wanna sneak a little sumpin' sumpin' into your next restricted venue?
And, you can ditch the flask!
People gon' be sucking these down like Tide pods! https://t.co/xmiGLcAdKm
— Marsha Warfield (@MarshaWarfield) October 5, 2019
Yeah, these are good…
At last! An end to the tiresome drudge of holding a glass of a fine single malt, warming it in your hand, watching the light play on its deep amber and mahogany depths, enjoying the warm winter aroma rise up as you swirl it in your hand, savouring the taste on your lips. No more! https://t.co/nu59ap1FGj
— Dan Rebellato (@DanRebellato) October 5, 2019
I can’t stop laughing!
These are perfect for driving. Stuck in traffic? Have a Glenlivet! Kids in the back seat getting on your nerves? Have two! Road trip? One for the road, one for the ditch! What could go wrong?
— mdflip (@mdflip) October 5, 2019
All in all, the consensus seems to be that we will still consume the alcohol, but the delivery system, while good for the environment, might take a while to catch on with humans.
What do you think? Let us know in the comments!