The world of fashion has always been well beyond my grasp. I don’t get it, I’ve never gotten it, and that’s fine.

The trouble is that I often can’t tell the difference between, like, some nice style I don’t appreciate because I have no sense of it, and something that’s truly bizarre to normal people as well.

Enter Zara, the clothing company that wants to catch your eye with their modeling photos at pretty much any cost, as exemplified by this Instagram account that collects their strangest offerings.

30. Doll house

Heeeeeeere’s somebody.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

29. Excellent reception

Conspiracy theory communities have become so mainstream that even the tinfoil hats are getting fashionable.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

28. All a tangle

One day, we will discover how to utilize this vexing creation known as shirt.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

27. A lot of baggage

Why have one big thing when you can have two small thing?

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

26. Monitoring the situation

Worst. Security guard. Ever.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

25. Parachute pants

“Yeah I got a tent on my legs, whatcha gonna do about it?”

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

24. Springboard

Don’t you hate it when you just can’t find space in your house for your over-clothed yoga routine?

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

23. Rawr XD

I call the big one bitey.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

22. Go to the mattresses

When moving into that dorm proves harder than you thought.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

21. Oh, Christmas true

It’s the love that dare not speak its name.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

20. Paradigm shifts

We’re going to revolutionize the way you think of sitting.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

19. Take a stand

This feels like it’s from a trying-very-hard-to-be-deep music video from the late 90’s.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

18. The stack

Seriously, we WILL innovate chair technology by the end of the decade.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

17. Rainy day fund

Make a splash wherever you go.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

16. Gotta hand it to ya

I don’t…I don’t know what to do with this. I don’t know what you want from me here.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

15. Getting ahead

When your arms are cold so you keep your sweater off of them and on your scalp.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

14. Forbidden love

Sure, you’re all about him now, but soon enough you’ll be taking him for granite.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

13. Don’t mind me

“Hey Dave can you move the frame slightly to the right?”
“No I cannot.”

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

12. Horse girls

Can you see this dress? We say neigh.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

11. Sporting attire

She looks pretty tired to me.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

10. In hot pursuit

You’d better get our products, before they get you.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

9. Horse girls II

Legs for days.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

8. Something’s afoot

When you really know how to toe the line.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

7. Pink attack

“Can I help you? I’m very busy at the moment.”

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

6. Grocery chic

Why does she look like she’s shopping at gunpoint?

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

5. Shades

When you were promised a poolside photoshoot but you’ve already gone over-budget.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

4. Got your back

One day, we WILL discover how handbags work.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

3. Bend over backwards

Don’t mine me, I am just a bike.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

2. Don’t duck with me

She’s smiling because she just saved 15% or more on car insurance.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

1. Share a smile

I think I might have a little coke problem.

View this post on Instagram

A post shared by Awkward Zara (@awkwardzara)

It’s a bold marketing strategy, Cotten, let’s see if it pays off.

Would you buy any of these things?

Tell us in the comments.